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Client communication

What clients actually want from a status update

Clients don't want more emails. They want to know three things at any moment, and a portal answers all three without anyone writing a word.

Tunde BakareFounder 4 min

Every 'any update?' email is really three questions: are you on schedule, what happened this week, and is anything blocked that I should know about.

A weekly email answers them for a week. A portal answers them continuously: milestone status, the approved daily reports and any client-visible issues, whenever the client opens it.

The subtle benefit is the approval step. Nothing reaches the client until a manager has reviewed it, so the portal is calmer and more reliable than the raw feed, and clients learn to trust it.

Companies using the portal report a sharp drop in status-request emails within a month, and more importantly, clients who say the project 'felt under control'.

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